Major Me - Malia Durbano | Writing Matters
Formula for a Sales Letter
Know who your target audience is.
Objective - to see a desired result.
Formula
1. Make a Promise - Specific Benefit - Show exactly what they will
receive.
2. Picture - the desired outcome.
3. Provide proof - remind them of benefit. Use bullets.
4. Establish credibility - reliable and believable sources -
testimonials
5. Why is my product the best & only answer to his needs - USP
6. Close the sale - make an offer
Formula for a Sales Letter
Know who your target audience is.
Objective - to see a desired result.
Formula
1. Make a Promise - Specific Benefit - Show exactly what they will
receive.
2. Picture - the desired outcome.
3. Provide proof - remind them of benefit. Use bullets.
4. Establish credibility - reliable and believable sources -
testimonials
5. Why is my product the best & only answer to his needs - USP
6. Close the sale - make an offer
Edutainment - Jeanne Randazzo Szczech | Arete Mortgage
"If we want to succeed - we must intrigue" When asked what you do - don't
just answer. Respond with a question - Do you know someone who???? ...
complains about back pain, a dirty house, etc. Engage them in conversation.
Know your Do You Know Question - Interact - Listen - Engage - it's better
than an elevator speech. Besides we don't have many elevators here!
"If we want to succeed - we must intrigue" When asked what you do - don't
just answer. Respond with a question - Do you know someone who???? ...
complains about back pain, a dirty house, etc. Engage them in conversation.
Know your Do You Know Question - Interact - Listen - Engage - it's better
than an elevator speech. Besides we don't have many elevators here!
Quote - A business that makes nothing but money is a poor business. ~
Henry Ford